Our Head of Technology on the power of Linkedin
Competition for Middle East Talent is challenging & that’s what makes this area so important.
As a job market, the Middle East remains very buoyant in a majority of sectors we operate, however, and safe to say, verticals such as Oil & Gas/related support services have been affected by recent low Oil Barrel prices and this has reasonably affected the levels of hiring in this previously booming sector. The good news is, this area is improving on a monthly basis and we expect the market to return to its former buoyancy real soon !
As some compensation, other sectors within the region, such as FMCG, Corporate Support, Construction, Engineering, Alternative Energy, IT/Digital, Cyber Security, Infrastructure & Transportation have witnessed significant increases in hiring, this mainly being due to the START of overdue essential projects, government initiatives and in part, the upcoming EXPO 2020 activities, of which have organically complemented markets.
As an expat extensive experience in the Middle East region and originally from London, In my mind, the Middle East represents a rich and harmonious melting pot of international talent, all of which happily share business methodologies and personal cultures. I believe there is no other such successful example in the world and this is why the number of expats coming to the region, versus other popular worldwide destinations, is very much on the increase.
You’ve Got To Commit – LinkedIn Is Everything (Well, Nearly!)
Firstly, LinkedIn should be a living breathing part of our business and does not represent a chore. I must add, regardless of any expert advice and hot tips even such as these, you receive on how you can make your business, or personal network grow convincingly, It’s very much about the structure and full commitment by all your team to the common goal of “Digital Excellence”.
In line with a committed strategy, you/your business operations need to implement rigid daily/weekly/monthly routines of posting relevant articles, engaging with candidates/clients alike, plus taking the time to respond to all (where humanly possible) comments or inquiries that individuals most generously leave.
I would also emphasize, to sculpt winning ways in this arena, team/business members have also got to commit (where practical) to maintaining the/their brands throughout the week and evenings. The reality is, due to the fact that some of us operate over several continents, myself/consultants are often called upon to cater to their online media/communications that arise quite possibly when the working week starts on a different day to yours, or the time zone is significantly different (i.e. Korea, USA, Europe & Australasia). After all, we all now live in an electronic world which rightly or wrongly, expects a response and now!
The employee’s contribution means everything. If you haven’t got genuine buy-in from your business/workforce, simply don’t bother. As far as tasks, or creating good habits are concerned, LinkedIn is a marathon and not a sprint. Anyone can showboat, or demonstrate great activity over the course of a week or two but that does nothing for forging longer-term connections or fostering the correct levels of communication.
It’s massively important to engage your audience and to only share items that may be of “real interest” to connections. Any irrelevant or insensitive postings could well result in losing contacts, as opposed to growing your network.
On the matter of thought leadership, I like to have a much more hands-on approach to managing this area of my business, as opposed to providing theory and do not merely bark instructions on how we can be amongst the Industry digital elite! I refer to my previous comment “ If you haven’t got genuine buy-in from all your business/workforce, simply don’t bother”.
Top 3 take away tips for social recruiting
1. Draw up a personal/business “social media plan” and most importantly stick to it.
2. Be sure to only post interesting and industry relevant content.
3. Diarize quality checks to ensure you’re maintaining the plan.
Connect with Tom on Linkedin and if your business would like to experience the multi award winning services, please contact Tom directly on firstname.lastname@example.org